Project Details

Singapore Tourism wanted to stand out from the crowd in the busy and saturated world of trade shows.

So, working with Agency TBWA and production company AIRBAG, I helped created a custom tactile experience fusing 360 video content and physical interaction. The experience toured successfully across four continents.

Building this intricate miniature city that fuses traditional and physical arts with VR took the coordination of many different skilled artisans. As a creative technologist, I was involved in multiple aspects of the production - from digital design through to physical construction. A personal highlight was overseeing lighting the city with thousands of individually controlled lights. The result is a unique tactile experience, bridging virtual reality and our human world.